Review:Pincam (for iPhone)

When Twitter's video sharing app Vine launched last month to great fanfare, what you often heard was that it was "like Instagram for video." (Around the same time, Twitter actually stopped allowing Instagram photos to show up on users' streams.) But the comparison doesn't flesh out very well, since a big part of Instagram is its ability to enhance your mobile photos with effect filters and retro looks. 

Pincam, a recent free iPhone app from the South Korean firm SK Planet, steps in to give us a closer video analog for Instagram, complete with filters and direct uploading to YouTube and Facebook. This is in spite of the app's frequent use of the term "pin," which would suggest a tie-in with Pinterest. Even the app's logo resembles that social network's, but I found no real tie-ins or resemblances. In any case, the video pinning you do with Pincam, though initially somewhat perplexing, can definitely provide moments of enjoyment with your iPhone's video camera.

More than six seconds of video allowed. Fun enhancement filters. Shares to Facebook and YouTube.

CONSMore confusing than some competitors. Can't choose private sharing. Can't apply effects to existing clips.

Like an Instagram for video, Pincam applies effect filters to your iPhone video while you shoot, and cuts out the dull parts.


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